The Studio
About Gurp
An independent design studio that builds packaging systems and brand identities for consumer products.
Our Story
Founded in Miami. Built around the work.
Gurp started in Miami in 2023 with a singular focus: packaging and graphic design for consumer brands.
The studio was built on a simple premise — keep it small, keep it focused, and do the work right. No layers, no handoffs. The people on the pitch are the people on the project.
In 2025 we expanded into operations consulting and systems design — broadening what Gurp can offer without changing what makes it work. The focus remains the same: packaging systems, visual identities, and print materials for consumer brands in food, beverage, beauty, wellness, and lifestyle.
We're based in Miami and work with brands across the country and remotely. Most of our work starts with a packaging challenge and expands from there.
Studio Values
Strategic Restraint
Great packaging design is almost always about knowing what to leave out. We resist the urge to fill every surface and trust that the right elements, placed with care, carry more weight than ten elements competing for attention.
Print Fluency
We grew up in print. We know how ink sits on uncoated stock, how embossing changes the hand of a carton, how foil looks in fluorescent grocery lighting versus warm natural light. Production knowledge isn't optional — it's the design.
System Thinking
We design systems, not one-offs. Every element we create is built to scale — to accommodate new SKUs, new formats, new markets — without falling apart. Clients shouldn't have to call us every time they add a product.
Our Clients
Who We Work With
- Food & beverage brands competing for shelf space
- Beauty & wellness brands entering retail or DTC
- Lifestyle and consumer goods companies at launch or refresh
- Founders building a product brand from the ground up
- Brands scaling from DTC into wholesale or specialty retail
- Established brands refreshing their visual presence
Our Standards
What We Value
- Clear briefs over open-ended explorations
- Production-viable design, not just concept renders
- Direct communication between designers and decision-makers
- Honest feedback when a direction isn't working
- Fewer, better projects over high volume output
- Long-term relationships over transactional engagements
Work With Us
Sounds like a fit? Let's talk.
We're selective about new projects and always happy to have a conversation first.
Get in Touch